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Analyst/ Data Scientist, Consumer Insight & Foresight- Consumer Market

At Cogeco, our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious.  We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile, dedicated, problem solvers.

Reporting to the Director of Base Management, the Consumer Insight & Foresight Analyst will be accountable for descriptive, diagnostic, predictive and prescriptive analytics. These activities range from ad-hoc analyses to larger projects pertaining to our customer base movements. You will need to look into the history of the customer while developing forward-looking solutions related to  (churn, retention, maximizing customer lifetime, and NPS scores). Your insights will be used to enhance our customer value proposition, drive customer lifetime value, deliver an outstanding customer experience and better understand the customer behavior across different geographies in the province of Ontario. This is an exciting opportunity for a team-player who wants to be an integral part of a truly customer focused team.

Performance Marketing

• Own the consumer data: Build a deep understanding of our customer base & act as a champion for identifying and advocating areas of concern/focus to maximize ROI base.
• Develop and maintain predictive models, customer segmentations and other data-driven tools that will support acquisition and base management initiatives
• Own the customer segmentations and analytics roadmap, including the development of predictive models to optimize campaign performance
• Work closely with cross-functional teams to define the most important research questions, design methodologies, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action.
• Provide insight for continuous improvement of churn reduction strategies.
• Ensures other teams apply acquisition and base management strategies across key company initiatives
• Evolve acquisition and base management programs across traditional and digital tactics
• Lead the partnership with sales effectiveness, operations and product partners to review results and adapt programs to drive improved results 
• Evaluate the effectiveness of the programs, adjust and enhance ongoing
• Improve upon existing methodologies by adding new data sources and implementing model enhancements.

​Other Key accountabilities  

• The Consumer Insight & Foresight Analyst must take all necessary measures to ensure his health and safety at work, while seeking the protection of the general public.  He must comply with all Health & Safety instructions, guidelines, policies and procedures.
• To support Cogeco’s ultimate goal of providing excellent service to current and potential customers, the incumbent must be constantly attentive and responsive to both external and internal customers’ needs and assist in the resolution of any issues or concerns in a timely and professional manner while ensuring that the solution meets the customer’s needs.
• To perform other duties as required.

ACADEMIC TRAINING

• A Bachelor’s degree in Engineering, Business, Economics, Finance, or similar field or a combination of equivalent education and experience.
• University degree in statistics or mathematics an asset.
• Masters is preferred.

WORK EXPERIENCE

• Minimum of 5-7 years experience in a related industry with the majority in a large tele/cable communications company an asset. Experience in marketing analytics mandatory.

SPECIFIC COMPETENCIES

• Good understanding of  key concepts of Customer Analytics (ex: Customer lifetime value, attribution, customer segmentation) 
• Deep and broad  understanding of at least one statistical language (R & Python an asset)
• Proficiency with BI tools (Tableau, DataStudio, or Looker)
• Database software experience (SQL experience a must).
• Advanced ability to draw insights from data and clearly communicate them (verbal/written) to the stakeholders and senior management
• Strong storyteller, able to build a strategy through to execution
• Drive data excellence – data based decision making and planning
• Foster and values open dialogue & cross-functional team work
• Strong communication skills, verbal and written. Bilingualism English/French is an asset.
• Self motivated with the ability to take initiative in identifying and resolving problems independently while still recognizing the impact of change on others in terms of “change control” processes.  Monitors own work for quality.
• Works independently with minimal oversight and technical support from manager
• Winning customer service attitude and quality consciousness.
• Deep and broad understanding of Broadband, Cable, Telecom or Internet industries and technologies required. 
• Strong analytical skills and good intuition with numbers, connecting the dots, synthesizing disparate information sources and storytelling
• Self motivated with the ability to take initiative in identifying and resolving problems independently while still recognizing the impact of change on others in terms of “change control” processes.  Monitors own work for quality.

YOU’LL BENEFIT FROM:

• Flexibility: yes, we think that what you do matters. At work and at home.
• Fun: we laugh a lot, it makes every day brighter.
• Discounted services: we provide amazing services to our clients, and you’ll get them at home, because you deserve them.
• Rewarding Pay: let’s be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture. 
• Benefits: we’ve got you covered. 
• Career Evolution: join us and we will give you the tools to achieve your career goals!
• Technology: you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

Diversity is an essential asset to our organization’s performance. We are committed to providing equal opportunities to all qualified individuals wishing to join our company, regardless of cultural and individual differences. We strive to build teams which reflect the diverse profiles and backgrounds of both the customers and communities we serve, firmly believing that this distinguishes Cogeco from competitors and contributes to our signature of excellence.